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Building a reputable brand using Instagram

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Looking to build the ultimate visual identity for your business? Have you considered using Instagram? Instagram is fast becoming a necessity for numerous businesses since it allows them to sell their brand in picture form. More to that, Instagram allows you to integrate other social networks thus you continue interacting with your friends from other social platforms. Instagram is not only ideal for interaction but also for business purposes.

Using Instagram for business

Instagram is all about pictures, short videos and captioning the images using short and precise messages similar to WhatsApp status. However, building a reputable presence on Instagram will require you to sell your business in a unique way. Here is how to use Instagram to build a reputable brand.

  • Set up the business account

First things first, you will need to create an account that is solely dedicated to your business. Most business owners make a mistake of selling their brand using their personal accounts. This is disastrous for your venture since it is a clear indicator of non-commitment to your business.

  • Have a consistent name and photo

Clients should be able to relate with your business whenever they see your business account. Ensure the name and photo are not only consistent but also unique. In addition, be sure to include a link to your site so that you can attract more traffic to your website.

  • Include a fascinating bio

You need to give clients a reason to view your product. The surest way to ensure clients click and like the images is by including a captivating bio. The bio should be brief just like a WhatsApp status and it should speak volumes about your business.

  • Create popular posts

The images you post will determine how many visitors will visit your page. Therefore, you should consider creating posts that cover what other users want to hear and see. Furthermore, the images should be of high quality to ensure the user can get the message clearly. Also do not forget to creatively caption those images. You could borrow an idea on captioning from your WhatsApp status.

  • Use the editing tools

Instagram offers unmatched editing tools that enhance the quality of your images thus enabling you to stand out. Ensure you use the appropriate editing tool that will perfectly suit your image.

Conclusion

Instagram is definitely a unique platform that enables you to send your message in a unique way. As a result, you should capitalize on the uniqueness of this photo sharing app to build an empire. Remember, a picture is worth a thousand word and thus you should use this attribute to build a strong brand.

Source: whatsapp status

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