ORM Los Angeles firm has received a client that wants to create a positive campaign around motorcyclists in LA. They tend to get a bad reputation due to all the biker gangs and the true motorbike enthusiasts receive all the negative feedback since most people are afraid of approaching the gangs. With the help of Los Angeles ORM firm, the online network can help bolster in a positive view on simple bikers in LA.
Los Angeles ORM decided to focus on filling many blogs with honest stories of biker enthusiasts to help society understand what they go through for just wanting to ride their bike around. There is one story where a man is riding his bike and out of nowhere a cop rams him with his car and arrests him but later to discover he wasn’t the perpetrator. He only vaguely fit the description. Another story involves a teenager riding his bike back home from work when a man cuts him off almost hitting him. Like any motorist, he approaches the reckless driver and flips him the bird. The driver starts to chase the biker with a steel pipe trying to hit him. When finally the authorities got involved, they started to side with driver over the biker but when the biker was able to show the video that he recorded from his camera on his helmet, the authorities realized they made a mistake but never apologized to the biker. In this case, the biker was lucky since he had the camera but think of all the other random situations like this that occurred with bikers and they were probably blamed for something they didn’t do and they had no video to prove their innocence. This shows how ORM Los Angeles needs to focus on building up the reputation of bikers from the ground up and also build a framework that can maintain it as well. Bikers face so much discrimination, especially in LA but that never stopped them from riding their bikes in pride. All they want is fair judgment because most bikers tend to ride their bikes calmly since LA is known for their heavy traffic and it would be suicidal for any biker to ride carelessly. Hopefully over time with the online presence set up by ORM Los Angeles, bikers will start to gain some support in all the unjust cases that were held against them. The bikers themselves need to share their stories and experiences to illustrate the discrimination they face because yes they do decide to ride a dangerous vehicle but what makes it dangerous are the people are them.